Related Queries
By searching the word "funny" in Google Trends for YouTube, the results are as follows:
Indonesia
Thailand
Philippines
Cambodia
Myanmar
Vietnam
Malaysia
Singapore
Singapore
Brunei
Timor-Leste
Competitors
Nigahiga
Nigahiga’s popular YouTube videos are a mix of Ryan Higa's monologue musings from his bedroom set, song parodies, comedy skits, and series.
Ryan Sylvia
Night Owl Cinematics is a Singaporean production company known for its YouTube channel, Ryan Sylvia. They are known for their comedy videos, travelogues, lifestyle videos, as well as their food review series, Food King
E! Online Asia
E! Online Asia is on the Pulse of Pop Culture, bringing fans the very best original content including reality series, scripted programming, exclusive specials, breaking entertainment news, streaming events and more
The Ellen Show
The Ellen DeGeneres Show is an American television variety comedy talk show hosted by Ellen DeGeneres. Its Youtube channel features short clips of various segments of the show, including celebrity interviews and pranks.
Asian Boss
Asian Boss aims to bring the most authentic voices and perspectives on the latest news, social issues and cultural trends from Asia. Their Youtube videos provide original and in-depth interviews of real people.
Comparison with Competitors
Fri & Sun 3pm
Takeaways
Frequent, timely uploads
Comedy Central Asia should upload videos more frequently rather than leaving their YouTube channel inactive - this will help them retain loyal audiences.
A weekly recap of the shows should be given to complement what is airing. There needs to be consistent programming & recap.
Likes to dislikes ratio
Dislikes are indeed a form of engagement, but we want to shift our focus to positive engagement (i.e. for every 1 dislike there are 190 likes) and Comedy Central Asia (currently lowest among all) should aim to work on their content and engagement to improve their numbers
Correlation between upload frequency and average views
There seems to be very weak correlation between a channel’s upload frequency and average views. Ellen uploads 14-40 videos every week and has 1.2M views on average, while nigahiga uploads 1-2 times a week and manages 10.7M views on average. It is also unlikely that subscriber count affects average views either since Ellen has more subscribers than nigahiga. Comedy Central should note - quality over quantity.
Most Watched Videos
Comedy Central Asia
E! Online Asia
The Ellen Show
Ryan Sylvia
Nigahiga
Asian Boss
The most watched videos provide an overview of the types of comedy video content that have sparked the most interest among the global audience due to their highest number of views. Lifestyle, music and celebrity are some common categories that have been identified here.
Most Liked Videos
Comedy Central Asia
E! Online Asia
Nigahiga
The Ellen Show
Ryan Sylvia
Asian Boss
97.7231091%
99.986204%
99.6909396%
99.6173295%
99.2706334%
99.6274044%
Three out of the six most liked videos contains content inducing positive emotions. (Giving back to community, nostalgia) while the other three are celebrity related. This indicates that Comedy Central should steer more towards such type of content while instilling some humor into the video (Ninja Feeds The Homeless! Is a great example combining humor with giving back to community).
* For E! Online Asia there are many videos where the number of dislikes are zero hence a 100% like rate. We will use the most liked video in terms of number of likes which will be: 41,411 likes with 985,660 views and 136 dislikes
** For Comedy Channel there are many videos where the number of dislikes are zero hence a 100% like rate. We will use the most liked video in terms of number of likes which will be: 7,468 likes with 897,878 views and 174 dislikes
Most Disliked Videos
Comedy Central Asia
Ryan Sylvia
Nigahiga
Asian Boss
The Ellen Show
E! Online Asia
2.2768909%
27.2370679%
10.5455417%
30.706289%
60.5749157%
5.9701%
Especially when it comes to humor, it is notable to be extremely empathetic and sensitive, or try not to touch certain topics if possible:
- Religion and war
- Controversial and sensitive topics
* For E! Online Asia and Comedy Channel there are videos where the number of likes are zero hence a 100% dislike rate. We will use the most disliked video in terms of number of likes will be: 6,804 likes with 741,629 views and 432 dislikes
* For Comedy Channel there are several videos where the number of likes are zero hence a 100% dislike rate. We will use the most disliked video in terms of number of likes which will be: 7,468 likes with 897,878 views and 174 dislikes
